Last updated: February 1, 2024
Your privacy is important to us and we are committed to protecting your information in accordance with the terms of this Privacy Policy.
Likewise, Inc. (“Likewise,” “we,” “us,” and “our”) provides a platform to allow our customers to find books, movies, TV shows, and other content and connect with other likeminded people with similar interests. This Privacy Policy is designed to help you understand how we collect, use, and share your personal information and to help you understand and exercise your privacy rights. Likewise is the controller for the personal information we process, unless otherwise stated. For information on how to contact us, please refer to Section 11 below.
Disclosure Regarding the California Consumer Privacy Act (Notice at Collection). For information on our processing of personal information that is subject to the California Consumer Privacy Act (“CCPA”), please see the Section of the Privacy Policy titled “Supplemental Notice for California Residents.”
This Privacy Policy applies to personal information processed by us, including on our websites, mobile applications, and other online or offline offerings. To make this Privacy Policy easier to read, our websites, mobile applications, and other offerings are collectively called “Services.”
The categories of personal information we collect depend on how you interact with us, our Services and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.
We may collect the following personal information that you provide to us.
We may collect personal information automatically when you use our Services:
Cookies, Pixel Tags/Web Beacons, and Other Technologies. We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
Our uses of these Technologies fall into the following general categories:
We may obtain information about you from other sources, including through third-party services and organizations. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made available via your privacy settings.
In addition, we may receive the following information from you when you link your account with an account you have with a streaming platform when you use Likewise TV. Please view the privacy policy of the streaming platform you link your account with for more information.
We use your information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.
We use your information to fulfil our contract with you and provide you with our Services, such as:
We use your information for various administrative purposes, such as:
We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.
Some of the ways we market to you include email campaigns, custom audiences advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.
All above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties
If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth below.
We may share, lease, sell, or otherwise monetize your personal data, including but not limited to your email address, with or to our marketing partners for the purpose of advertising, direct marketing, or other commercial endeavors. This may include transferring your data to third parties who may use your information to contact you with marketing materials, promotions, and offers that may be of interest to you. We ensure all data sharing is conducted in compliance with relevant data protection and privacy laws.
We also use your information for other purposes as requested by you or as permitted by applicable law.
We disclose your information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.
The categories of third parties with whom we may share your information are described below.
We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.
The privacy choices you may have about your personal information are determined by applicable law and are described below.
Cookies and Interest-Based Advertising. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, our Services may not work properly. Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android, iOS and others.
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
Please note you must separately opt out in each browser and on each device.
In accordance with applicable law, you may have the right to:
If you would like to exercise any of these rights, please contact us as set forth below. We will process such requests in accordance with applicable laws.
All information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We endeavor to safeguard your information consistent with the requirements of applicable laws.
We store the personal information we collect as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.
This Supplemental Notice for California Residents supplements our Privacy Policy and only applies to our processing of personal information that is subject to the CCPA.
At or before the time of collection, California residents have a right to receive notice of our privacy practices. California residents can find this information below.
CATEGORIES OF SOURCES FROM WHICH PERSONAL INFORMATION IS COLLECTED.
We collect personal information that you provide to us, personal information we collect automatically when you use the Services, and personal information from third-party sources
OVERVIEW OF PERSONAL INFORMATION COLLECTED, DISCLOSED, SOLD, AND/OR SHARED.
The CCPA provides California residents with the right to know what categories of personal information Likewise has collected about them, whether Likewise disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months, whether we “sold” that personal information, and whether we “shared” that personal information for “cross-context behavioral advertising.”. California residents can find this information below:
Category of Personal Information Collected by Likewise | Category of Third Parties To Whom Personal Information is Disclosed to for a Business Purpose | Category of Third Parties to Whom Personal Information is “Sold” and/or “Shared” |
|---|---|---|
| Identifiers. A real name, alias, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. |
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| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80€) A name, telephone number, employment, employment history |
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| Commercial information Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
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| Internet or other electronic network activity Browsing history, search history, information on a consumer’s interaction with an internet website, application, or advertisement. |
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| Geolocation data Physical location or movements. |
| N/A |
| Sensory data Audio, electronic, visual, thermal, or similar information. |
| N/A |
| Professional or employment-related information (job applicants only) Current or past job history or performance evaluations. |
| N/A |
| Inferences drawn from other personal information to create a profile about a consumer Profile reflecting a consumer’s preferences, characteristics, predispositions, behavior, attitudes, and aptitudes. |
| N/A |
“Disclosure Regarding Individuals Under the Age of 16.
We do not have actual knowledge of any “sale” or “sharing” of personal information of minors under 16 years of age.
Right to Opt Out of ‘Sales’ of Personal Information and/or ‘Sharing’ for ‘Cross-Context Behavioral Advertising.
In compliance with the CCPA, we may “share” your personal information for “cross-context behavioral advertising,” including your email address and other relevant data, with our marketing partners. This sharing of information may result in monetary or other valuable gains for our company.
Under the CCPA, you have the right to opt-out of this sharing of your personal information. To exercise this right, please visit or "Do Not Sell or Share My Personal Information" page accessible on our website. We are committed to safeguarding your personal information and will ensure all data transactions comply with applicable data protection and privacy laws.
Additional Privacy Rights for California Residents
Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.
Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To designate an authorized agent, please contact us as set forth in the “Contact Us” section below.
Verification. To protect your privacy, we will take the following steps to verify your identity before fulfilling your request. When you make a request, we will ask you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include your name, email address, username, and/or password.
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us as set forth in the “Contact Us” section below. We will process such requests in accordance with applicable laws.
Accessibility. This Privacy Policy uses industry-standard technologies and was developed in line with the World Wide Web Consortium’s Web Content Accessibility Guidelines, version 2.1. If you wish to print this policy, please do so from your web browser or by saving the page as a PDF.
California Shine the Light. The California “Shine the Light” law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.
The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.
If you are a parent or guardian and wish to review information collected from your child, or have that information modified or deleted, you may contact us as described below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account.
Third-Party Websites/Applications. The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.
Changes to Our Privacy Policy. We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Services after the new Privacy Policy takes effect.
If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at:
Likewise, Inc.
1100 Bellevue Way NE, Ste 8A-202
Bellevue, WA 98004
legal@likewise.com