This Is Not a T-Shirt

Discover the inspiring story behind the iconic streetwear brand, The Hundreds, as told by co-founder Bobby Hundreds himself.In the world of streetwear, where genuine "cool" coexists with big business, The Hundreds has emerged as one of the few surviving heritage brands. At the center of it all is Bobby Kim, a.k.a. Bobby Hundreds, the creative force behind the brand. In This Is Not a T-Shirt, Bobby shares his journey from his Southern California, punk-DIY-tinged youth to the explosive success of The Hundreds.Streetwear occupies that rarefied space where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. Bobby reminds us that The Hundreds was started by outsiders, and this is truly the story of streetwear culture.Both an inspiring memoir and an expert assessment of the history and future of streetwear, This Is Not a T-Shirt is a tale of Bobby's commitment to his creative vision and to building a real community. Bobby Hundreds cements his spot as a champion of an industry he helped create, offering an inside look at the ups and downs of building a successful brand in the competitive world of street fashion.