The Challenger Sale ...in 30 Minutes

!--[if gte mso 9] 0 0 1 275 1574 Callisto Media 13 3 1846 14.0 ![endif]-- !--[if gte mso 9] Normal 0 false false false EN-US JA X-NONE ![endif]--!--[if gte mso 9] ![endif]-- !--[if gte mso 10] ![endif]-- !--StartFragment-- The Challenger Sale ...in 30 minutes is your guide to quickly understanding the important sales lessons outlined in the best-selling book The Challenger Sale: Taking Control of the Customer Conversation. In The Challenger Sale, best-selling authors Matthew Dixon and Brent Adamson reveal the key to being a successful salesperson, even in the midst of a global recession. Through massive global research and data collected from more than ninety companies, the authors reveal that the best method for closing sales is to use a style called the “Challenger sale.” The Challenger sale is a unique strategy in which a salesperson challenges and confronts the beliefs of a customer and pushes him out of his comfort zone. Through their detailed research, Dixon and Adamson make the compelling argument that you do not have to build a relationship to make a sale—instead, you have to use a Challenger sale to push your customers to think differently about what they need, and then give them a solution. The Challenger Sale is a necessary guidebook for both salespeople and sales managers who want to increase their sales across the board. Use this helpful guide to understand The Challenger Sale in a fraction of the time, with tools such as: !--[if !supportLineBreakNewLine]-- !--[endif]-- !--[if !supportLists]--·       !--[endif]--Concise synopsis, which examines the principles of The Challenger Sale !--[if !supportLists]--·       !--[endif]--In-depth analysis of useful concepts from The Challenger Sale, such as "Solution Sales" and "Challenging the Core Sales Staff" !--[if !supportLists]--·       !--[endif]--Practical applications for adopting the Challenger sale style into your business's sale and marketing strategies !--[if !supportLists]--·       !--[endif]--Extensive recommended reading list and glossary to improve your knowledge about the Challenger sale method    As with all books in the 30 Minute Expert Series, this book is intended to be purchased alongside the reviewed title, The Challenger Sale: Taking Control of the Customer Conversation. !--EndFragment--